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On the Back Bar: A Bartender Podcast for The Drinks Trade

Oct 20, 2021

In this episode of On The Back Bar Podcast, Chris talks to Hanna Lee & Michael Anstendig about their award winning PR agency and what beverage professionals can do to improve their media presence.

Michael Anstendig is Partner, Editor in Chief and Media Trainer at Hanna Lee Communications. He is also a journalist who has covered the hospitality industry for media outlets such as the New York Times, Time Out New York, and reviewed more than 200 restaurants for New York Magazine’s website,

Together with Hanna Lee, Michael co-hosts “Hospitality Forward,” the agency’s award-winning podcast, with listeners in 70 countries worldwide. The duo interviews leading hospitality and travel journalists who share insights and tips for industry pros to earn the media’s spotlight.

Hanna Lee is President and Founder of Hanna Lee Communications (HLC), an award-winning public relations agency specialized in hospitality and travel, including bars, restaurants, spirits, hotels, craft beer and wine.

Hanna has helped build national and global brands for The Dead Rabbit, Danny Meyer’s Union Square Hospitality Group (Porchlight and Cedric’s at The Shed), Major Food Group (Carbone, Dirty French and The Polynesian), Ian Schrager’s PUBLIC and The Times Square EDITION with JF Restaurants, PDT, Allegory at The Eaton DC, Mace, Bathtub Gin NYC/LA, JIMMY, Giorgio Armani’s Armani/Ristorante 5th Avenue, Raised by Wolves in San Diego, The World's 50 Best Bars, Fever-Tree USA, Campari, Barr Hill Gin, DE-NADA Tequila, Town Branch Whiskey, Cooper Spirits (Lock Stock & Barrel and Slow & Low), Papa's Pilar Rum, Creature Comforts and others. 



Hanna Lee Communications, Inc.

Japanese Art of the Cocktail: 

“Hospitality Forward" podcast

Apple Podcasts: 




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